Badge Emblem
2007
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Prancing Horse Heritage
There is something magical and awe inspiring about the way Ferrari build their cars, whether it be for Formula One, Sports cars or their iconic road vehicles. It's not unusual for joe public to spot a Ferrari in the street and not because they know the car or recognise it from Top Gear, but because of the badge.
The prancing horse or Cavallino rampante as they call it in Italy is intrinsically linked to the Italian car manufacturer and use throughout their branding. Like all great iconic logos, you dont even need to see the word Ferrari to know that you are looking at their badge with its yellow background and black horse. It also has the letters S and F on the badge, meaning Scuderia Ferrari. So how did the brilliant and iconic logo design start life and why did the great Enzo Ferrari decide to use it?
We have to go all the way back to the first world war, where one of the first flying experts gunned down over 30 planes, a certain Francesco Baracca, a count no less, used the symbol of a prancing horse on the side of his planes and this may well be linked to his family having a large estate of horses in Italy.
Although a German city, Stuttgart was said to provide the inspiration for the logo, as it used a prancing horse in its city crest, but Ferrari denied this. Strangely, one of Ferrari's rivals, Porsche, based in Stuttgart also uses a prancing horse within its 4 quarter badge logo. When translated, the word Stuttgart dervies from Stutengarten and ancient for of the German word Gestut which translates in to English as stud farm and in to Italian as scuderia.
The question is, how did a horse on a counts plane in world war one, end up on todays F1 cars? Back in 1923 and at the height of his powers as a driver, the young Enzo Ferrari met the mother of Baracca after winning a race in Italy and she made a suggestion of adopting the prancing horse for his cars.
Although he liked the idea, at the time, Enzo drove Alfa Romeos and was some years away from making his own cars and alfa didnt seem too pleased about it. Enzo had to wait until 1940 before he could use the black horse on his cars, famously winning the race the first time he used it.
To make the badge a custom logo design, rather than simply copy the horse design, he added the colour yellow, adopted from his home town of Modena and the initials of the company. The final piece of the badge was the inclusion of the 3 colours of the Italian flag and despite modifications over the years, the basic concept has remained the same and appears just how Enzo envisaged on todays formula one cars.
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